Creative risk-taking in SaaS leadership

Despite obvious differences, great decks all have the same general characteristics: they are clear, concise, professional-looking, and tell a compelling story. Here’s a few tips to keep in mind when building a fundraising deck:...

Using a freemium model allows a new business to scale up and attract customers without spending money on costly ad campaigns or a traditional sales force. New customers educate themselves on the features of a freemium model, eliminating the need for costly demos or marketing tools....

User activation is one of the most important metrics in SaaS. Why? It has the highest impact on your MRR from all the ‘pirate metrics’. In this article, we'll be looking at how to improve user activation and what's a good rate when it comes to SaaS benchmarks....

A well-designed and executed sales enablement strategy should have a measurable impact on sales results and revenue. Often the challenge is identifying and implementing the right elements, metrics, and priorities. Key actions are to:...

Take a journey with us, off the beaten path with a selection of the best SaaS reads out there, compiled in part by our Slack community, a good deal of research and some first-hand recommendations....

In this article, I'm going to be talking about removing friction and surfing waves, and how as businesses, if we can do both of these things, we can stimulate nonlinear growth....

Having had the opportunity to connect with a galaxy of CS leaders at the Customer Success Summit and using my own experiences, I put together the top 10 trends shaping the future of Customer success....

To help you get the most out of every digit, here are 17 number-crunching tools SaaS businesses are using to scale their offering....

Customer data is about as real as it gets, but unfortunately, many marketers still struggle with where to find it, how to access it, and how to analyze it. Luckily for us Hotjar’s VP of Marketing, Sharon Biggar was on hand to answer all our questions on the data-driven future of brand marketing....

In anticipation of the big day here are 4 metrics you’ll know like the back of your hand by the end of the summit, and learn how to leverage to drive growth....

I think we can all agree that poor customer service is a universal experience, but how do we learn from this, to ensure our customers don’t fall victim to the same failures? By practicing deep listening....

After working in fast-growth startups, mainly in B2B SaaS, I’ve seen that a tactics-first mentality when it comes to sales, growth, and marketing as a whole simply doesn’t work. So here’s what I propose instead of ‘growth hacking’....

My name's Ayman Husain and in this article, I'll share with you my thoughts on how designing or redesigning the digital transformation journey with our customers at the heart of it will truly enable a transformative and scalable Software as a Service solution....

Objectives and key results (OKRs) are a pretty common talking point in the SaaS industry and in our Slack community, week in, week out, we see members asking how they should, or could, measure their performance. Hence our article here today....