Looking for advice on how to put the correct processes in place for a product launch? Alex Virden, Senior PMM at EVERFI lifts the lid on product launches....

In this article, Nate Fiedler shares a framework of essential contextual elements and explains how applying these to our work can help us better understand the context with our customers and ultimately, see the bigger picture....

Vamshi Sriperumbudur offers insights into what's needed for a compelling launch - and propel your B2B software launch to new heights....

Many organizations are turning to customer education as a solution to improve retention, increase spend, and drive customer satisfaction and loyalty. But what exactly is included under “customer education”?...

On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup. Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth....

In this article, we’ll be sharing 20 important metrics for SaaS marketing, ranging from acquisition metrics to monetization metrics. We’ll explain what each metric is, how they can be tracked, and most importantly, why they should be tracked....