Despite obvious differences, great decks all have the same general characteristics: they are clear, concise, professional-looking, and tell a compelling story. Here’s a few tips to keep in mind when building a fundraising deck:...

Using a freemium model allows a new business to scale up and attract customers without spending money on costly ad campaigns or a traditional sales force. New customers educate themselves on the features of a freemium model, eliminating the need for costly demos or marketing tools....

User activation is one of the most important metrics in SaaS. Why? It has the highest impact on your MRR from all the ‘pirate metrics’. In this article, we'll be looking at how to improve user activation and what's a good rate when it comes to SaaS benchmarks....

A well-designed and executed sales enablement strategy should have a measurable impact on sales results and revenue. Often the challenge is identifying and implementing the right elements, metrics, and priorities. Key actions are to:...

Take a journey with us, off the beaten path with a selection of the best SaaS reads out there, compiled in part by our Slack community, a good deal of research and some first-hand recommendations....