Members-only Increase strategic value with empathy Andrew Hatfield, Director of Product Marketing at Portworx, gave an honest account of the trials and tribulations he has faced when attempting to...
Members-only Aligning KPIs to create successful partnerships Speaking at the Sales Enablement Summit in San Francisco, Nick Salas explained the significant impact bringing each department together through aligning the metrics...
Members-only 5 ways to build executive sponsorship for effective enablement Stacey Wells Justice gave a fascinating insight into the world of sales enablement from her unique perspective. Having worked in the sales marketing...
Members-only Building a bridge between marketing and sales Ultimately, it comes down to enabling our salespeople to sell better, right?Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief...
Members-only Salespeople don't give a sh*t. Here's what you can do about it. Trent Bloom of Zendesk enlightened us with some great tactics to help get your sales team to care about the content that you're...
Members-only Conversations Not Content: How Sales Enablement Lost Its Way Steve Mayernick gave his perspective on the purpose of sales enablement at the San Francisco SES. From observations on the changes in the...
Members-only Sales Enablement Scaled Down: Problems facing small startups Shilpa Prasad gave a great talk on the problems facing a small startup like hers, YouNoodle, in the context of sales enablement, sales...
Members-only Managing the change through enablement Stepping into a new sales enablement role is tough. Even if you'd had great successes in the past, one size certainly does not...
Members-only Establishing your Sales Enablement Republic Bruce Campbell has built a Sales Republic. Speaking at the San Francisco SES, Bruce explained what is meant by that term, why he...
Members-only Growth hacking with real-time competitive intelligence Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that...
Members-only Scaling Sales Enablement: A Product Marketing Perspective Sapphire Reels took us through a case study and provided practical tips for scaling sales enablement to win the hearts of your sellers...
Members-only Drive more efficient sales through smarter sales enablement 'What is sales enablement?' Asked Scott King at the San Francisco SES. Not only asking what, Scott took us through specifically how...
Members-only Sales Readiness vs. Sales Enablement: separation of church and state (and why it matters) The separation of church and state was a revolutionary idea back in the 1700s when the founders introduced it. The founders (with whom...
Members-only From Sales Enablement to Sales Performance Sales performance is focused on transforming an entire organization to sell more, better....
Members-only The Dark Arts of Data: Evolving from Sales Training to Sales Productivity We're going to step through why we should prioritize data and analytics, what we should be looking at and give you guys some actionable metrics that we can start to track....
