A well-defined user persona can unlock all kinds of valuable information when it comes to user experience and product performance, and in this article, we’ll explain how....

Pricing is the monetary proof of the organization’s understanding of its customers and its products. Good pricing leads to a healthy business: increased profits and sales, and (arguably) most importantly, generates engagement within the organization and with the customers....

With the Future of SaaS Festival around the corner, we wanted to take the opportunity to introduce a few of our speakers, to give you a pre-event insight into their presentations. This week we’d like you to meet Vish Walia, Senior Customer Success Manager at Microsoft....

Owning an entire category is every ambitious startup’s dream, but taking on an existing market with a well-established leader has been the demise of many new businesses. So what’s the alternative? Build your own category!...

After 20 years of innovating in the education space, we’ve learned a thing or two about what works to train and educate end-users - whether those users are customers, partners, or even employees....

I'm Ashwin Krishna, I'm Head of Growth Marketing at Tact.ai, and in this article, I'm going to talk about some interesting growth hacks, and what it takes for a SaaS company or a B2B tech product company in the whole journey from zero to $50 million revenue....