The Future of SaaS Team

Heather James
Co-Founder

Heather is a passionate believer that behind every awesome organization is an even more awesome team. Working across different parts of the tech and telecoms sector (with a brief spell in law which we don’t talk about) in both start-ups and MNCs, Heather has learned that the key to success vs failure is the human factor.

When Heather isn’t thinking about SaaS growth she can be found running, hiking, climbing, traveling, eating, doing yoga, or practicing Spanish.

3 fun facts about Heather

  1. She has run 6 marathons and 1 ultra.
  2. In her former life, she was an international level competitive cheerleader representing the UK at Global championships.
  3. Painfully clumsy: breaks, loses, or destroys pretty much anything she touches.

Amy Duce
Head of Marketing

Amy is a dedicated member of the team with a keen interest in SaaS startups.

Graduating with a best in class Marketing degree, Amy is a fountain of knowledge and an absolute joy to have a good natter with.


Bella Yoloff
Commercial Manager

Bella’s passionate about bringing people together from all realms of life and making genuine connections. Marketing was her first love, but she couldn’t resist the world of sales - talk to her about the two working hand-in-hand. She loves to energize others about a product or brand she believes in and is fueled by unconventional experiences and thinking outside of the preset parameters.

In her spare time, she geeks out on politics, international relations, and smart branding. 🤓

When Bella isn’t working, you can find her lacing up her adventure shoes and exploring a new city, attempting the impossible at the yoga studio, gallery hopping, winding down at her happy place (a beach or vineyard) or learning her way around a complicated recipe. New York is home, but her passport is happily well-worn. 🗽

3 fun facts about Bella:

1. She calls three places home: New York, London, and Sofia.
2. She wants to become a master sommelier.
3. She used to be on a debate team and participated in several tournaments

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