Membership content

In this article, I’ll share a practical and actionable renewal management strategy that enables you to identify and escalate accounts at risk of churn....

How do we think about enterprise-level data and analytics? And how do we start thinking about multi-sources of truth? I’ve landed on the concept of starting at the last mile, and in this article, I’ll walk you through it....

In this article, I’ll talk about why you should consider a move up-market to sell to larger companies, and the product, pricing, and positioning changes Proposify made during our own journey....

In this article, Nate Fiedler shares a framework of essential contextual elements and explains how applying these to our work can help us better understand the context with our customers and ultimately, see the bigger picture....

In this article, I’ll be discussing the customer success metrics you should be tracking at each and every stage of the customer lifecycle. With them, you can drive retention and ensure your customer success function is successful in delivering value to the customer....

My name is Diego Gomes, I am the CEO and founder of Rock Content, and in this article, I'm going to discuss interactive content ideas for each stage of the buyer journey....

I'm Ashwin Krishna, I'm Head of Growth Marketing at Tact.ai, and in this article, I'm going to talk about some interesting growth hacks, and what it takes for a SaaS company or a B2B tech product company in the whole journey from zero to $50 million revenue....

In this article, I’ll look at a couple of elements of risk-taking that poets and artists are particularly familiar with out of sheer necessity, and explore how that same thinking can be applied in a business context for leaders to make breakthroughs in the impact we have on our teams....

In this article, I'm going to be talking about removing friction and surfing waves, and how as businesses, if we can do both of these things, we can stimulate nonlinear growth....

My name's Ayman Husain and in this article, I'll share with you my thoughts on how designing or redesigning the digital transformation journey with our customers at the heart of it will truly enable a transformative and scalable Software as a Service solution....

My name's Melissa Logothesis and in this article, I'll be discussing knowing your customer and preparing customer success plans. I have over 15 years of customer success experience, I have managed accounts as well as built out customer success teams from the ground up....

My name's David Apple, I'm the Head of Customer Success and Sales at Notion. In this article, I'm going to talk about my experience building out customer success and sales teams from the ground up at both Notion and Typeform....

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Patrick Arippol explores five key topics behind the future of VC and SaaS investing in this deep dive into fundraising and investment strategies....

Discover key learnings from Devang Sachdev's product launching career. Including tips on the right size launches, internal marketing requirements, and post-launch activities....