Membership content

In this article, I’ll explain our journey, how we came to the decision to start scaling our approach and why, and how we transitioned our CS org from ‘support on steroids’ to a strategic partner in the business using living resources, scalable content, and a targeted and proactive approach....

When we talk about culture at work, there are a lot of buzzwords thrown around these days, but how do you actually achieve a truly culture-driven organization?...

In this article, I’ll talk about onboarding both on a technical and strategic level, how we can flip the script for deeper impact, what onboarding is not, and I’ll finish by introducing the concept of re-onboarding....

My name's Matt Graney, I'm VP of Product at Celigo, and in this article, I'm going to talk about building the metrics that matter to product leaders. Celigo is an integration platform but the lessons I cover will apply no matter what product you're involved with....

My name's Christine McHone, and I'm a Senior Customer Success Manager at Slack. In this article, I’ll explain how customer success at Slack has navigated the new normal of remote work in light of the global COVID pandemic....

My name's Edward Keelan and in this article, I'm going to be talking about making your SaaS company attractive for investment. I'm an Investment Director within the Octopus Ventures team at Octopus....

In this article, I’ll share a practical and actionable renewal management strategy that enables you to identify and escalate accounts at risk of churn....

How do we think about enterprise-level data and analytics? And how do we start thinking about multi-sources of truth? I’ve landed on the concept of starting at the last mile, and in this article, I’ll walk you through it....

In this article, I’ll talk about why you should consider a move up-market to sell to larger companies, and the product, pricing, and positioning changes Proposify made during our own journey....

In this article, Nate Fiedler shares a framework of essential contextual elements and explains how applying these to our work can help us better understand the context with our customers and ultimately, see the bigger picture....

In this article, I’ll be discussing the customer success metrics you should be tracking at each and every stage of the customer lifecycle. With them, you can drive retention and ensure your customer success function is successful in delivering value to the customer....

My name is Diego Gomes, I am the CEO and founder of Rock Content, and in this article, I'm going to discuss interactive content ideas for each stage of the buyer journey....

I'm Ashwin Krishna, I'm Head of Growth Marketing at Tact.ai, and in this article, I'm going to talk about some interesting growth hacks, and what it takes for a SaaS company or a B2B tech product company in the whole journey from zero to $50 million revenue....

In this article, I’ll look at a couple of elements of risk-taking that poets and artists are particularly familiar with out of sheer necessity, and explore how that same thinking can be applied in a business context for leaders to make breakthroughs in the impact we have on our teams....

In this article, I'm going to be talking about removing friction and surfing waves, and how as businesses, if we can do both of these things, we can stimulate nonlinear growth....