Future of SaaS https://futureofsaas.io Future of SaaS en Future of SaaS Copyright 2021 Thu, 28 Oct 2021 04:46:50 +0000 Future of SaaS Future of SaaS Product Marketing Alliance richard@productmarketingalliance.com clean How employee engagement affects customer satisfaction with Mary Poppen at Glint Linkedin https://futureofsaas.io/how-employee-engagement-affects-customer-satisfaction-with-mary-poppen-at-glint-linkedin/ Wed, 08 Sep 2021 15:26:05 +0000 6138d419877f927840488ea5 On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Mary Poppen, Chief Customer Officer, Glint Linkedin. Mary discusses how employee engagement affects customer satisfaction. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Mary Poppen, Chief Customer Officer, Glint Linkedin.

Mary discusses how employee engagement affects customer satisfaction, how to identify if you have an engagement issue, and how onboarding can affect your employee’s enthusiasm.

Key talking points

  • How to identify an employee engagement problem
  • How to create a company culture that encourages employee engagement
  • How onboarding can affect employee enthusiasm


A little bit about Mary

Mary Poppen is Glint’s Chief Customer Officer, responsible for driving and scaling the company’s ability to delight its customers. She was previously Global Head of Innovation Enablement at SAP SuccessFactors, and Chief Customer Officer for SAP’s Global Cloud business before that.

Mary holds a Master’s Degree in Industrial/Organizational Psychology and has over 15 years of business consulting and leadership experience. She has published research and speaks frequently on the topics of performance and process improvement. In addition, she is a well-recognized customer experience thought leader and presents at global events and conferences on this topic.

Mary is a member of the International Women in Leadership Association.

Get involved in the conversation

Sign up to our Slack community. It's 100% free and features a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

Fancy being part of the podcast? If you’re a Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io


]]>
On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Mary Poppen, Chief Customer Officer, Glint Linkedin. Mary discusses how employee engagement affects customer satisfaction. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Mary Poppen, Chief Customer Officer, Glint Linkedin.

Mary discusses how employee engagement affects customer satisfaction, how to identify if you have an engagement issue, and how onboarding can affect your employee’s enthusiasm.

Key talking points

  • How to identify an employee engagement problem
  • How to create a company culture that encourages employee engagement
  • How onboarding can affect employee enthusiasm


A little bit about Mary

Mary Poppen is Glint’s Chief Customer Officer, responsible for driving and scaling the company’s ability to delight its customers. She was previously Global Head of Innovation Enablement at SAP SuccessFactors, and Chief Customer Officer for SAP’s Global Cloud business before that.

Mary holds a Master’s Degree in Industrial/Organizational Psychology and has over 15 years of business consulting and leadership experience. She has published research and speaks frequently on the topics of performance and process improvement. In addition, she is a well-recognized customer experience thought leader and presents at global events and conferences on this topic.

Mary is a member of the International Women in Leadership Association.

Get involved in the conversation

Sign up to our Slack community. It's 100% free and features a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

Fancy being part of the podcast? If you’re a Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io


]]>
Driving revenue beyond sales with Gabriella DeFlorio at Prelay https://futureofsaas.io/driving-revenue-beyond-sales-with-gabriella-deflorio-at-prelay/ Fri, 03 Sep 2021 13:23:51 +0000 61320349877f927840488a22 On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay. Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay.

Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content.

Key talking points

  • Setting OKRs to support sales
  • Sales-led approach vs marketing first
  • Aligning sales with other teams

A little bit about Gabriella

Gabriella is the CEO and founder of Prelay.

In a past life, Gabriella was an Olympic Trials hopeful and a competitive D1 cross-country & track athlete at the University of Michigan. During her competitive running career, 7 leg surgeries failed to keep her off the D1 stage, reinforcing her core approach to life – persistence and perseverance can lead you to achieve feats that may seem impossible at first.

Gabriella leveraged the same mindset when entering the tech industry, where she discovered a similar spark of excitement and passion in scaling companies. Taking on Silicon Valley, she helped scale core go-to-market at Fountain (YC W15) and at Truework (Sequoia-backed).

Now at Prelay, she is building the future of revenue team collaboration.

Get involved in the conversation

Sign up to our Slack community. It's 100% free and features a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

Fancy being part of the podcast? If you’re  Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io

]]>
On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay. Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay.

Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content.

Key talking points

  • Setting OKRs to support sales
  • Sales-led approach vs marketing first
  • Aligning sales with other teams

A little bit about Gabriella

Gabriella is the CEO and founder of Prelay.

In a past life, Gabriella was an Olympic Trials hopeful and a competitive D1 cross-country & track athlete at the University of Michigan. During her competitive running career, 7 leg surgeries failed to keep her off the D1 stage, reinforcing her core approach to life – persistence and perseverance can lead you to achieve feats that may seem impossible at first.

Gabriella leveraged the same mindset when entering the tech industry, where she discovered a similar spark of excitement and passion in scaling companies. Taking on Silicon Valley, she helped scale core go-to-market at Fountain (YC W15) and at Truework (Sequoia-backed).

Now at Prelay, she is building the future of revenue team collaboration.

Get involved in the conversation

Sign up to our Slack community. It's 100% free and features a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

Fancy being part of the podcast? If you’re  Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io

]]>
Product launches for enterprise customers [podcast]: Suresh Krishna Madhuvarsu, Product10x https://futureofsaas.io/product-launches-for-enterprise-customers-podcast-suresh-krishna-madhuvarsu-product10x/ Wed, 18 Aug 2021 15:54:48 +0000 611d299b877f927840487987 On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Suresh Krishna Madhuvarsu, Managing Partner at Product10x. Suresh discusses product launches for enterprise customers, the importance of setting goals and what makes a successful product launch. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Suresh Krishna Madhuvarsu, Managing Partner at Product10x.

Suresh discusses product launches for enterprise customers, the importance of setting goals and what makes a successful product launch.

Key talking points:

  • The two crucial points for product launches
  • Using customer data to tell a story
  • The best way to handle leadership in product meetings

A little bit about Suresh

Suresh focuses on early-stage startups and brings with him a wealth of SaaS, mobile apps, IoT, chatbots, blockchain, and analytics expertise.

Suresh drove product strategy for multiple B2B SaaS and Mobile products and scaled to $100M+ revenue in 5 years with organic growth and acquisitions. The two startups he was part of went through acquisitions by Oracle & Software AG.

Suresh enjoys mentoring and advising early-stage founders & leadership teams building emerging technology start-ups.

]]>
On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Suresh Krishna Madhuvarsu, Managing Partner at Product10x. Suresh discusses product launches for enterprise customers, the importance of setting goals and what makes a successful product launch. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Suresh Krishna Madhuvarsu, Managing Partner at Product10x.

Suresh discusses product launches for enterprise customers, the importance of setting goals and what makes a successful product launch.

Key talking points:

  • The two crucial points for product launches
  • Using customer data to tell a story
  • The best way to handle leadership in product meetings

A little bit about Suresh

Suresh focuses on early-stage startups and brings with him a wealth of SaaS, mobile apps, IoT, chatbots, blockchain, and analytics expertise.

Suresh drove product strategy for multiple B2B SaaS and Mobile products and scaled to $100M+ revenue in 5 years with organic growth and acquisitions. The two startups he was part of went through acquisitions by Oracle & Software AG.

Suresh enjoys mentoring and advising early-stage founders & leadership teams building emerging technology start-ups.

]]>
Scaling a SaaS company at speed [podcast]: Ashutosh Garg, CEO, and Founder of Eightfold.ai https://futureofsaas.io/scaling-a-saas-company-at-speed-podcast-ashutosh-garg-ceo-and-founder-of-eightfold-ai/ Fri, 13 Aug 2021 11:43:57 +0000 61164aa1877f9278404877d0 On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ashutosh Garg, CEO, and Founder of Eightfold.ai. Ashutosh discusses scaling a SaaS company at speed, the importance of feedback, and how pricing can change the perception of your product. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ashutosh Garg, CEO, and Founder of Eightfold.ai.

Ashutosh discusses scaling a SaaS company at speed, the importance of feedback, and how pricing can change the perception of your product.

Key talking points:

  • The metrics that matter when scaling your business
  • Balancing customer acquisition with retention when scaling
  • The right time to apply for funding and investment

A little bit about Ashutosh

Ashutosh has a Ph.D. in machine learning and AI.

He spent four years at Google as a research scientist where he led all personalization efforts before moving on to create BloomReach.

In 2016, Ashutosh founded Eightfold.ai with the mission of facilitating the right career for jobseekers across the globe.

The company is now used by numerous fortune 500 companies worldwide, to hire, retain and grow a diverse workforce.

]]>
On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ashutosh Garg, CEO, and Founder of Eightfold.ai. Ashutosh discusses scaling a SaaS company at speed, the importance of feedback, and how pricing can change the perception of your product. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ashutosh Garg, CEO, and Founder of Eightfold.ai.

Ashutosh discusses scaling a SaaS company at speed, the importance of feedback, and how pricing can change the perception of your product.

Key talking points:

  • The metrics that matter when scaling your business
  • Balancing customer acquisition with retention when scaling
  • The right time to apply for funding and investment

A little bit about Ashutosh

Ashutosh has a Ph.D. in machine learning and AI.

He spent four years at Google as a research scientist where he led all personalization efforts before moving on to create BloomReach.

In 2016, Ashutosh founded Eightfold.ai with the mission of facilitating the right career for jobseekers across the globe.

The company is now used by numerous fortune 500 companies worldwide, to hire, retain and grow a diverse workforce.

]]>
Using customer success to drive innovation [podcast]: Dan Farley, VP of Customer Success at Seenit https://futureofsaas.io/using-customer-success-to-drive-innovation-podcast-dan-farley-vp-of-customer-success-at-seenit/ Wed, 11 Aug 2021 15:15:55 +0000 6113e7a3877f9278404876e4 ​On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Dan Farley, VP of Customer Success at Seenit. ​On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Dan Farley, VP of Customer Success at Seenit.

Dan discusses encouraging innovation in your CS team, how other departments can feed into new ideas for customer success, and emerging trends in the industry.

Key talking points:

  • The importance of creating an atmosphere that encourages innovation within your team
  • Common mistakes CS leaders make
  • The tools and software that help facilitate innovation

A little bit about Dan

Dan has worked in Customer Success for the past decade.

For the last three years, he’s worked with Seenit, where he leads the entire customer success function, comprising of customer success management, account management, professional services, and support.

]]>
​On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Dan Farley, VP of Customer Success at Seenit. ​On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Dan Farley, VP of Customer Success at Seenit.

Dan discusses encouraging innovation in your CS team, how other departments can feed into new ideas for customer success, and emerging trends in the industry.

Key talking points:

  • The importance of creating an atmosphere that encourages innovation within your team
  • Common mistakes CS leaders make
  • The tools and software that help facilitate innovation

A little bit about Dan

Dan has worked in Customer Success for the past decade.

For the last three years, he’s worked with Seenit, where he leads the entire customer success function, comprising of customer success management, account management, professional services, and support.

]]>
Perfecting your product-market fit [podcast]: Ovi Negrean, Co-founder and CEO at SocialBee https://futureofsaas.io/perfecting-your-product-market-fit-podcast-ovi-negrean-co-founder-and-ceo-at-socialbee/ Wed, 28 Jul 2021 14:23:27 +0000 610166c5877f9278404838ea On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ovi Negrean, Co-founder and CEO at SocialBee. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ovi Negrean, Co-founder and CEO at SocialBee.

Ovi discusses perfecting your product-market fit including key identifiers, Northstar metrics, and the best way to get feedback on your product.


Key talking points:

  • The most crucial departments for driving product-market fit.
  • The best way to get feedback for your product and how to implement it.
  • How to know you’ve achieved product-market fit.

A little bit about Ovi

After 10+ years of experience working in various firms, ranging from start-ups to Fortune 500 companies, Ovi jumped full time into the startup world with nugget (acquired) and is now focused on SocialBee, a platform that offers social media management tools, training, and teams to help you get more leads with less effort.

He’s passionate about helping startups succeed in finding the appropriate launch sequence and the best levers to grow.

]]>
On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ovi Negrean, Co-founder and CEO at SocialBee. On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Ovi Negrean, Co-founder and CEO at SocialBee.

Ovi discusses perfecting your product-market fit including key identifiers, Northstar metrics, and the best way to get feedback on your product.


Key talking points:

  • The most crucial departments for driving product-market fit.
  • The best way to get feedback for your product and how to implement it.
  • How to know you’ve achieved product-market fit.

A little bit about Ovi

After 10+ years of experience working in various firms, ranging from start-ups to Fortune 500 companies, Ovi jumped full time into the startup world with nugget (acquired) and is now focused on SocialBee, a platform that offers social media management tools, training, and teams to help you get more leads with less effort.

He’s passionate about helping startups succeed in finding the appropriate launch sequence and the best levers to grow.

]]>
The role of growth in a SaaS business [podcast]: Amir Jirbandey, Head of Growth at Papercup https://futureofsaas.io/the-role-of-growth-in-a-saas-business-podcast-amir-jirbandey-head-of-growth-at-papercup/ Fri, 28 May 2021 09:00:00 +0000 60af6b2c877f927840481ed5 On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup. Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth. On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup.

Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth.

Key talking points:

  • The most effective growth engine
  • The misconceptions that hold you back from growing your business
  • The best ways to measure and track growth

A little bit about Amir

Amir Jirbandy is based in London and has been working in the B2B tech landscape in various marketing roles at fast-growing startups for most of his career.

Most recently as B2B Marketing Director at Treatwell and currently leading marketing and growth at Papercup, a machine-learning startup that enables video translation by creating a synthetic voice-over indistinguishable from the human voice.

Having worn multiple hats when building startups from the ground up, Amir is well placed to discuss best practices to building foundational and scalable growth tracks for any tech company.


]]>
On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup. Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth. On this week’s episode Gemma Davies, Community Manager at Future of SaaS is joined by Amir Jirbandey, Head of Growth at Papercup.

Amir discusses his approach to growth at Papercup, the data that informs his decisions, and the department most crucial to driving growth.

Key talking points:

  • The most effective growth engine
  • The misconceptions that hold you back from growing your business
  • The best ways to measure and track growth

A little bit about Amir

Amir Jirbandy is based in London and has been working in the B2B tech landscape in various marketing roles at fast-growing startups for most of his career.

Most recently as B2B Marketing Director at Treatwell and currently leading marketing and growth at Papercup, a machine-learning startup that enables video translation by creating a synthetic voice-over indistinguishable from the human voice.

Having worn multiple hats when building startups from the ground up, Amir is well placed to discuss best practices to building foundational and scalable growth tracks for any tech company.


]]>
Creating an effective feedback loop [podcast]: Spencer Coon, COO & Co-founder of Beamer https://futureofsaas.io/creating-an-effective-feedback-loop-podcast-spencer-coon-coo-co-founder-of-beamer/ Fri, 14 May 2021 11:46:18 +0000 609e603f877f927840481905 On this week’s episode, Spencer explains how to better manage the feedback loop for customers, his preferred methods for collecting feedback, tips for creating an effective feedback loop, and how to implement it to full effect.

SaaScast is back with a brand new host! 🙌

Gemma Davies, Community Manager, here at Future of SaaS is joined by none other than Spencer Coon, COO & Co-founder of Beamer.  

In honor of his guest appearance, Spencer is kindly offering SaaScast listeners 15% off Beamer for the first 6 months - all you have to do is enter the coupon code ‘saascast’.

On this week’s episode, Spencer explains how to better manage the feedback loop for customers, his preferred methods for collecting feedback, tips for creating an effective feedback loop, and how to implement it to full effect.

Key talking points:

  • How Beamer manage the feedback loop
  • Striking the balance between automated and in-person feedback
  • Why there’s no such thing as negative feedback

A little bit about Spencer

Spencer Coon is the COO & Co-Founder of Beamer, a changelog and notification center that helps you notify users in-app about product changes, new features, improvements, and more.

Spencer started his career in finance as an IB Analyst in NYC. He moved to Chile where he co-founded two successful tech businesses. He’s fluent in Spanish and Portuguese.

Areas of expertise include building SaaS companies, Latin America finance, fundraising, valuation, and M&A.

One of his main goals is to help incentivize and enable the feedback loop so that SaaS companies can build better products that users love.

]]>
On this week’s episode, Spencer explains how to better manage the feedback loop for customers, his preferred methods for collecting feedback, tips for creating an effective feedback loop, and how to implement it to full effect.

SaaScast is back with a brand new host! 🙌

Gemma Davies, Community Manager, here at Future of SaaS is joined by none other than Spencer Coon, COO & Co-founder of Beamer.  

In honor of his guest appearance, Spencer is kindly offering SaaScast listeners 15% off Beamer for the first 6 months - all you have to do is enter the coupon code ‘saascast’.

On this week’s episode, Spencer explains how to better manage the feedback loop for customers, his preferred methods for collecting feedback, tips for creating an effective feedback loop, and how to implement it to full effect.

Key talking points:

  • How Beamer manage the feedback loop
  • Striking the balance between automated and in-person feedback
  • Why there’s no such thing as negative feedback

A little bit about Spencer

Spencer Coon is the COO & Co-Founder of Beamer, a changelog and notification center that helps you notify users in-app about product changes, new features, improvements, and more.

Spencer started his career in finance as an IB Analyst in NYC. He moved to Chile where he co-founded two successful tech businesses. He’s fluent in Spanish and Portuguese.

Areas of expertise include building SaaS companies, Latin America finance, fundraising, valuation, and M&A.

One of his main goals is to help incentivize and enable the feedback loop so that SaaS companies can build better products that users love.

]]>
Going from regional to glo-cal in 12 months [podcast]: Neil Barman, Yellow Messenger https://futureofsaas.io/regional-to-glocal-in-12-months-podcast/ Fri, 12 Feb 2021 09:36:00 +0000 601d45fe3adb3b430605d8f6 Looking to go from regional to glo-cal? Neil Barman of Yellow Messenger talks you through a 12 month process in this SaaScast podcast. If you have ambitious plans for 2021, how can you go about scaling up? 📈 And how can you go about targeting new markets?

Neil Barman, Chief Growth Officer at Yellow Messenger, is here to talk you through how to do just that.‌‌

In his SaaScast podcast session, he’s got detailed tips on how to grow at scale on a major basis. 👇‌‌

How do you go from regional to glo-cal?‌‌


Neil talks you through the techniques and strategies you’ll need to complete your goals. ‌‌

Key talking points include: ‌‌

  • Why 12 months is an achievable target for startups.
  • How to prepare for such ambitious scaling.
  • The timeframes you’ll face.
  • How to target and analyze the right markets.
  • The biggest lessons Neil learnt from his experiences with scaling. ‌‌

It’s a thorough and engaging podcast, with Neil’s expertise on the subject not to be missed. Especially for startups looking for essential advice on taking projects to the next level. 📊‌‌

Get your headphones ready and download the podcast! And don’t forget to have your say. ‌‌

Get involved in the SaaS debate‌‌

Want to learn more about scaling, or share your knowledge? ‌‌

You can have your say on the Future of SaaS Slack channel. It’s free to join and you can debate and network as you see fit.

You can also get involved in our podcast sessions. Simply pick a topic of your choice—you can get in touch here: hello@futureofsaas.

]]>
Looking to go from regional to glo-cal? Neil Barman of Yellow Messenger talks you through a 12 month process in this SaaScast podcast. If you have ambitious plans for 2021, how can you go about scaling up? 📈 And how can you go about targeting new markets?

Neil Barman, Chief Growth Officer at Yellow Messenger, is here to talk you through how to do just that.‌‌

In his SaaScast podcast session, he’s got detailed tips on how to grow at scale on a major basis. 👇‌‌

How do you go from regional to glo-cal?‌‌


Neil talks you through the techniques and strategies you’ll need to complete your goals. ‌‌

Key talking points include: ‌‌

  • Why 12 months is an achievable target for startups.
  • How to prepare for such ambitious scaling.
  • The timeframes you’ll face.
  • How to target and analyze the right markets.
  • The biggest lessons Neil learnt from his experiences with scaling. ‌‌

It’s a thorough and engaging podcast, with Neil’s expertise on the subject not to be missed. Especially for startups looking for essential advice on taking projects to the next level. 📊‌‌

Get your headphones ready and download the podcast! And don’t forget to have your say. ‌‌

Get involved in the SaaS debate‌‌

Want to learn more about scaling, or share your knowledge? ‌‌

You can have your say on the Future of SaaS Slack channel. It’s free to join and you can debate and network as you see fit.

You can also get involved in our podcast sessions. Simply pick a topic of your choice—you can get in touch here: hello@futureofsaas.

]]>
How to drive MRR, reduce churn, and improve product adoption via the 3 Es strategy [podcast]: Rodrigo Stoqui, Pipedrive https://futureofsaas.io/three-es-strategy-saas-podcast/ Thu, 14 Jan 2021 11:16:09 +0000 6000264d2724600d86f89f99 Pipedrive's Rodrigo Stoqui talks you through the three Es strategy and how to use it to succeed in SaaS. You may have heard of the three Es strategy and how it can transform a business’ fortunes.

Well, Pipedrive’s Growth Manager for Customer Success, Rodrigo Stoqui, knows a lot more than most. Here’s a bit about what you’ll find out in this episode of SaaScast.

Learn about the three Es strategy

There are three (yes, obviously) stages here:

  1. Engagement
  2. Escalations
  3. Expansions

All of which you can use it to drive forward your MRR, reduce your churn rate, and improve your SaaS product’s adoption.

And you can find out all about how to do that in this thoroughly insightful and engaging 60 minute podcast.

It’s a fantastic listen and full of Rodrigo’s passion for SaaS and his industry knowledge.

Your key takeaways will be:

  • An overview of the three Es strategy.
  • How it can help your business achieve success.
  • A discussion on a secret sauce—product-led growth.
  • How to use the three Es strategy with your product.
  • The key steps to take for a healthy churn rate.
  • The golden rules for success as a SaaS business.

Plus, much more. And we’d like to thank Rodrigo for the time and energy he put into his responses, as they are very detailed and a great boost for any startups listening in!

So, don’t miss out. It’s available right now. Get your headphones ready. 🎧

Also, if you’d like to get involved, here’s a little about how to contribute to SaaScast.

Have your say

Want to be our next guest? We’re always looking for SaaS practitioners packed full of enthusiasm and knowledge.

If that’s you, let us know! Sign-up to the Future of SaaS Slack channel and let us know you’re ready to rock. You just need a SaaS topic of your choice—something punchy and relevant! So have a think before saying hello.

Or you can get in touch with us by email. Right here: hello@futureofsaas.io.

]]>
Pipedrive's Rodrigo Stoqui talks you through the three Es strategy and how to use it to succeed in SaaS. You may have heard of the three Es strategy and how it can transform a business’ fortunes.

Well, Pipedrive’s Growth Manager for Customer Success, Rodrigo Stoqui, knows a lot more than most. Here’s a bit about what you’ll find out in this episode of SaaScast.

Learn about the three Es strategy

There are three (yes, obviously) stages here:

  1. Engagement
  2. Escalations
  3. Expansions

All of which you can use it to drive forward your MRR, reduce your churn rate, and improve your SaaS product’s adoption.

And you can find out all about how to do that in this thoroughly insightful and engaging 60 minute podcast.

It’s a fantastic listen and full of Rodrigo’s passion for SaaS and his industry knowledge.

Your key takeaways will be:

  • An overview of the three Es strategy.
  • How it can help your business achieve success.
  • A discussion on a secret sauce—product-led growth.
  • How to use the three Es strategy with your product.
  • The key steps to take for a healthy churn rate.
  • The golden rules for success as a SaaS business.

Plus, much more. And we’d like to thank Rodrigo for the time and energy he put into his responses, as they are very detailed and a great boost for any startups listening in!

So, don’t miss out. It’s available right now. Get your headphones ready. 🎧

Also, if you’d like to get involved, here’s a little about how to contribute to SaaScast.

Have your say

Want to be our next guest? We’re always looking for SaaS practitioners packed full of enthusiasm and knowledge.

If that’s you, let us know! Sign-up to the Future of SaaS Slack channel and let us know you’re ready to rock. You just need a SaaS topic of your choice—something punchy and relevant! So have a think before saying hello.

Or you can get in touch with us by email. Right here: hello@futureofsaas.io.

]]>