Numbers are an important aspect of anything you do as a SaaS business - but we don’t need to tell you that. With multiple segments, sources, campaigns, channels, and potential products to contend with, extracting meaning from all that data can feel like an uphill battle.

So, to help you get the most out of every digit, here are some number-crunching tools businesses are using to scale their offering.

Looking for a deeper understanding of the metrics your SaaS business needs to succeed? Reserve your ticket for the SaaS Metrics Summit, April 21, 2021. More than 15  masters of SaaS metrics will be coming together to host 10+ hours’ worth of action-led presentations.

Walk away with tons of new and proven tactics, strategies, and ideas to take your business to the next level. Check out the stages.


AppsFlyer

With mobile attribution, marketing analytics, people-based attribution, deep linking, fraud protection, smart banners, and audiences, AppsFlyer helps organizations measure everything from QR codes and email campaigns to social ads and in-app events. ‌

Website: appsflyer.com

Cost: not available online.


Branch

Focusing on measurement and deep linking, Branch is all about mobile growth. Link matching guarantees your links work across every platform and channel and your users experience a flawless journey - even after they leave to install your app.

On top of that, it joins the dots between cross-channel and platform journeys so you can trace a customer’s steps with confidence, optimize campaigns and maximize revenue.

Website: branch.io

Cost:


Google Analytics

Google Analytics is vast and can be complex but it does offer some awesome features for SaaS businesses, including:

  • Behavioral flow reports
  • Seeing where people click on a page
  • Identifying popular on-page elements
  • Understanding where people leave with Exit Pages
  • A/B testing functions
  • The ability to segment data by date, location, and browser.

Website: analytics.google.com

Cost: Google Analytics is free. Google Analytics 360 comes with a price tag but it’s not available online.


Heap

By automatically capturing web, mobile, and cloud interactions (like clicks, submits, transactions and emails), Heap lets you retroactively analyze the data needed to identify and act on information, such as: where are people dropping off? Which channels are and aren’t working? Which parts of the product are putting people off?

Website: heap.io

Cost: not available online.


Pendo

Pendo’s packed with tools to improve product adoption, customer loyalty, and team innovation. Its analytics feature provides insights into what users are doing throughout their journey and its surveys capture how they feel about their experience, whilst its in-app walkthroughs and messages encourage engagement, and its feedback tool helps prioritize future releases.

Website: pendo.io

Cost: not available online.


Gainsight

Gainsight’s Product Experience Platform provides the tools needed to get a deeper understanding of user behavior, drive product adoption and collect feedback. How? By tracking users’ every movement (like clicks, logins, and email opens), identifying where people fall off critical tasks, guiding inactive users back to your product via email, and so much more.

It’s also got some great Customer Experience, Customer Success, Customer Data, and Revenue Optimisation products.

Website: gainsight.com

Cost: The price depends on how many monthly active users you have. Based on 2,000, the cost would be $2,000/mo for a Starter Package (20% discount if you pay annually). You’ll have to schedule a call to get a cost for their Growth Package.


Hotjar

With heatmaps, video recordings, conversion funnels, form analysis, feedback polls, and surveys, Hotjar creates as accurate a picture as you can get in terms of visually understanding how customers navigate your product.

Website: hotjar.com

Cost:  


Looker

Looker connects multiple data sources so every department can access the numbers they need without compromising transparency, security, or privacy. You choose your database, cloud, and workflow, then Looker gets you up and running in a matter of days and pushes your data visualizations exactly when you need them.

Website: looker.com

Cost: not available online.


InsightSquared

The aim of InsightSquared’s game is to reduce business life cycles between receiving data and making informed decisions. It does this by providing pre-built best practice and AI-driven reports, connecting multiple sources to one dashboard to create full-funnel views, enabling you to manage your renewals as a pipeline, and a whole load more.

Website: insightsquared.com

Cost: not available online.


Tableau

Tableau puts powerful data at your fingertips so you can confidently respond to deep questions with meaningful answers.

Interactive dashboards, alerts, and storytelling come as standard, easy organization is evident throughout, and you can deploy your insights wherever you want. On-premise or cloud, Windows or Mac, Tableau integrates with your existing architecture too.

Website: tableau.com

Cost:


Sisense

Sisense is a data analytics platform that enables developers, data engineers, and business analysts to instantly amalgamate huge amounts of data, analyze the results, decide how to deploy business intelligence (on-premises, in the cloud, or a hybrid approach), turn data into products, and so much more.

Website: sisense.com

Cost: not available online.


Qlik

Qlik’s an end-to-end data management and analytics platform that combines all your data, ensures it’s analysis-ready, and then makes it available across every team, process, application, and device.

Website: qlik.com

Cost: pricing for their Data Integration and Developer Platform solutions aren’t available online. Billed annually, their Data Analytics Business package is $30 per user, per month.


Power BI

Power BI transforms data into visuals that can be accessed on-premises and in the cloud to make informed decisions, quicker. Its dashboards are customizable, its reports are interactive, and with built-in governance and security, it’s set up to scale with you.

Website: powerbi.microsoft.com

Cost:


Mode Analytics

With Mode, you don’t have to hop between tools to analyze raw or modeled data with SQL, Python, or R. You can do it all from one place. Its Notebook and SQL Editor improve the speed and quality of iterative analysis. Its reports include D3, matplotlib, ggplot, and its data stacks are compatible with others.

The result? The right data, to the right people, at the right time.

Website: mode.com

Cost: not available online.


Lucidchart

Lucidchart turns ideas, visions, org charts, projects, and more into visual diagrams so you can decipher information easier and make decisions quicker. Used by 99% of Fortune 500 companies and with affordable price tags, it’s a force to be reckoned with.

Website: lucidchart.com

Cost:


Domo

With seamless integration, predictive AI, pre-built custom apps, scope for billions of rows of data, and more, Domo connects data and brings it together in a way that delivers accurate insights and drives actionable decisions.

Website: domo.com

Cost: not available online.


ChartMogul

ChartMogul provides analytic and recognition tools to improve retention and drive growth.

Subscription Analytics: real-time reports that can be sliced up by plan group, billing cycle, location, and more.

Revenue Recognition: all your revenue data in one place and updated to the last second.

Mobile Subscription Analytics: connects to iOS and Google Play and unlocks info like monthly recurring revenue, churn rate, and customer lifetime value.

Website: chartmogul.com

Cost: